10 Tips for Navigating Events from Pre-registration to Follow-up

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Summer is here! It’s prime time for annual conferences, networking events, and other social events. We all want to make sure you get the most out of every one of these opportunities, but sometimes it’s difficult to know where to begin. Here are some tips on navigating your way around events, following up, and getting closer to your fastest path to cash.

1.  If there’s a published registration list, be sure to identify key individuals you want to meet. Then, do some research via social media to find out details like what other groups they belong to, where they grew up or went to school, where they have worked, and whether they have kids.


2.  Before you go anywhere, think about your purpose for attending, other than just wanting to pass out more business cards. Who is it you need to meet this month? What is it they need from you that makes you irresistible?


3.  Create a profile of your ideal client, then build an avatar so you have a clear image of what visual cues to look for. Identify what terminology they use, where they hang out, where they shop, their age range, typical revenue streams, etc. These conversational elements will help you build a personal connection with your new client.


4.  Dress for success and stand out! If you know the theme of the event or the colors of the brand and become part of the experience by incorporating that into your attire. Do whatever it takes to stand out and be noticed. It’s a great conversation starter!


5.  Always utilize the space on the back of your business card. Use it to pre-print tips, link to a freebie on your site, list your certifications and service offerings, list your ideal clients, etc. Getting new contacts to opt in to something on your site is always a win!


6.  While glossy biz cards are cute, they’re hard to write on so consider making only one side of your card glossy. Use a system to easily identify categories of follow up on the cards you receive. I normally put an asterisk next to those I consider VIP. I also make notes on the back of a card if there’s a resource I promised to share with them or something they said they’d send to me.


7.  When you meet someone, ask questions about the person, not the business. For example: What are you passionate about? What do you do for fun? Do you have any pets? How was your commute here? What a beautiful outfit, where did you get it? How did you learn about this event? You’ll then ease into what they do for a living after creating a more casual conversation space.


8.  Have your elevator speech/positioning statement completely prepared so you don’t stumble over your words. Who are you and what do you do? Make it memorable, short and sweet, and lose the big words.


9.  Be respectful and reliable! DO follow up with people within 48 hours of meeting them with a personal email, capturing some detail of the conversation you shared, something that happened at the event, etc.. DON’T add people to your email list unless they’ve agreed to be on it.


10.  Put your cell phone away. Statistics show you are deemed unapproachable if you’re focusing more on your phone than connecting with your peers. Utilize those social skills you had when you were a kid and you could make a new friend under any circumstance!


I hope you’ve enjoyed these tips. If you’ve tried any of these, I’d love to hear your experiences with them on our Facebook Fan Page.


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