3 Ways to Get Your Event a Sponsor

The EBS team does quite a bit of event planning and coordination so we know a thing or two about working with brands and sponsoring organizations. That said, getting an event a sponsor is harder than most people think. It requires a great deal of finesse, polish, experience and good old-fashioned hard work. We work with companies and individuals sponsoring events all the time and love to provide a win-win-win scenario for our clients, their guests and the brands who are looking for exposure. That said, we know that you might be looking to land your own sponsor for an upcoming event so we wanted to share three ways you can get your event a sponsor yourself!

1. Give yourself time.

You should start scoping out sponsors approximately six months prior to your event date. Sound too far off? It’s not. Larger companies do their financial planning six to twelve months out so, if you’re looking to get some cash from an organization, you have to give them ample time to work you into their financial forecast. Also, you might get a handful of ‘no’s’ before you get a single ‘yes’. Since that will probably be the case, you’ll need to allow at least a couple of months to finalize details and your own event budget.

2. Know what you’re offering and what you expect in return.

Aside from allowing brand representatives to chat with your event audience as they mingle during cocktail hour (you’re doing that, right?), what will you offer the company and for what price? Will you print their logo on your hand-outs and other materials? Will they get a ‘shout-out’ from the podium or on your social media channels? And what’s the value of the exposure you’re providing? You need to know the answers to all of these questions before you approach any organization. If you don’t, you’ll appear unprepared and unprofessional and no one wants to work with someone who doesn’t have it together.

3. Be kind. Be courteous. Be authentic.

Brand representatives, PR personalities and even CEO’s are people too. Whether or not an organization is sponsoring your event, you should always be professional and pleasant with everyone with whom you interact. After all, who’s to say they won’t be scoping you out for an opportunity to collaborate at your next event?

As always, if you’re struggling to find a sponsor or want some help with any of your event planning processes, the EBS team is ready to go! Just let us know what we can do and we’ll be happy to help.

Photo credit: Cydcor / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

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