Category Archives: e-Marketing


20 Event Management Success Tips

Organizing events can be stressful or enjoyable. It completely depends on how you plan, organize and execute the event from beginning to end. You will have more success if you have a plan that covers all the relevant areas so you don’t have any nasty surprises along the way. Here are 20 tips to help…

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Why Your Business Needs Social Media

Are you active on social media? Got a Facebook or Twitter account for your business that you update regularly? If you answered no to both questions, you need to read this. Only a few years ago, businesses were paying a fortune to advertise in Yellow Pages and other business directories with the hope that a…

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3 Traits of a Successful Entrepreneur

You read about them in business magazines and blogs. You may watch them on popular TV shows about business, but do you really know the traits that unite successful entrepreneurs? How do you define success? Is it income, assets, leadership, reputation, connections or combination of all of them? Success is defined differently by everyone. Your…

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New Year Marketing Tips

Every business owner makes a list of marketing ideas, plan and strategies to implement in the New Year, but they often fail to follow through on them and this brings on disillusionment which leads to projects being abandoned. Here are a few tips to help you avoid failure and improve your marketing in small, but…

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3 Ways to Improve Your Branding

We’re ecstatic to be preparing for this year’s Branded: The Workshop event. We’ll be there and we want to see you there too! In case you’ve missed the emails and social media posts, the details are as follows: Branded: The Workshop July 19, 2014 10am-6pm Ink48 Hotel in New York City Got it? Good. Be…

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5 Ways to Get the Most From Your Members

One of the aspects of our work here at EBS that we love most is Association Management. You might say we specialize in getting the most from your members with a selection of services that provide everything from a tiny bit to total association management for businesses both local and national. For more details on…

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Branding: What Your Business Says to the World

Quick: sum up your business in ten words or less. Harder than it seems, eh? This is why, as a small business owner, branding should always be at the forefront of your mind. An entrepreneur is used to wearing many hats (just ask Tya!), not the least important of which is that of marketer. You’re…

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Are You Committed, or Just Casually Dating Your Business?

Recently, I returned from a 2-day marketing intensive in Charlotte, NC with my coach of two years, the phenomenal Suzanne Evans. During that 1st day – in fact, the first 30 minutes of the first day, she shared a video of Bishop T.D. Jakes speaking on commitment. Boy was that powerful for me! The message:…

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Our favorite email newsletter creator

This month we’re featuring some of our favorite e-marketing tools. Today, we’d love to tell you about MailChimp, the tool that helps you design beautiful emails, create and manage contact lists, schedule and send emails, and track your progress. Key features include: Custom opt-in forms for your website or Facebook Facebook integration to keep your…

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Our favorite social media tool

This month, we’re featuring some of our favorite e-marketing tools that help you to streamline the process and easily create professional looking materials. Today, we’d like to tell you about Hootsuite, a website that helps the user create posts for multiple media sites at once. Key features include: The ability to post to multiple social…

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